魅族MEIZU的品牌运营商——珠海市魅族电子科技有限公司成立于2003年3月,是一家以研发和生产高品质的以生产MP3随身听、手机等多媒体终端的科技公司。魅族起家于MP3,2006年开始转型做手机。
魅族的视觉形象在国内电子品牌中算是佼佼者了:清澈的蓝色,干净利索;字体由粗而细,充满趣味,虽说有很多品牌也这样设计,但魅族因其笔画方整而显精致;整体标志突出了“M”,具有很强的视觉冲击力,胜过很多电子江湖中的大佬;遗珠之憾是中文字体太过僵硬。下面欣赏一下标志在建筑中的使用:
在广告宣传中,魅族的视觉表现也相当不错。在产品中,不论用全称“MEIZU”,还是单个“M”,都非常富有个性。
魅族官网http://www.meizu.com/
百度百科魅族词条http://baike.baidu.com/view/22633.htm
转自:http://www.ad518.com/article/2010/08/1099.shtml
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