作为一家专注于品牌的机构，W&CIE 已经在他们身边服务了 20 多年。通过这种密切的合作，我们形成了一个共同的信念：必须发展营销和传播的新愿景。这种对公司和社会有益的方法，我们称之为 CONTRIBUTING®。
CONTRIBUTING® 意味着承认营销和“更多”的时代已经过去，但相反，一个饮食干燥的世界的萧条（消费更少，不再旅行，以愉快的购买结束……）不是一个满意的答案。
我们在品牌中看到了积极贡献的引擎，能够以不同的方式重新吸引世界。他们比以往任何时候都更成为变革的杠杆和内部自豪感、情感联系和观众的基准，他们为市场和股东带来增长。
品牌围绕着我们，让我们思考、欢笑、振动、梦想，它们有时会开辟新的道路。我们的角色是继续站在他们的身边，引导他们，帮助他们适应时代，成为谈话的核心。
CONTRIBUTING® 是正在发明的品牌的新艺术，并将继续共同打造。
As an agency dedicated to brands, W has been at their side for over 20 years. From this close collaboration, we have forged a common conviction: a new vision of marketing and communication must develop. We call this virtuous approach for companies and society CONTRIBUTING®.
CONTRIBUTING® means recognizing that marketing and the era of “more” have had their day, but that on the other hand, the depression of a world on a diet (consuming less, not traveling, no longer buying pleasure, etc.) is not a satisfactory answer.
We see in brands the engine of a positive contribution capable of re-enchanting the world in a different way. More than ever, they are levers of change and pride for the company’s employees, emotional links and reference points for their audiences, and growth drivers for markets and shareholders.
Brands surround us, make us think, laugh, vibrate, dream, and sometimes open new paths. Our role is to continue to be at their side to guide them and help them to be part of their time and at the heart of conversations.
CONTRIBUTING® is a new art of branding that is being invented and that will continue to be built together.