Gretel是一家位于纽约市布鲁克林街区的品牌创意设计工作室，该工作室的服务包括品牌架构、视觉识别、文案写作、体验设计、艺术创作等。
We believe that the most interesting work happens at the intersection of opposing forces. Old/new, high/low, masculine/feminine, order/chaos, organic/inorganic.
Our process follows suit: a tension of intellect and intuition.
发现
我们与内部团队会面，以发现见解和问题点。我们处理现有的研究和摘要，或根据需要委托研究。我们还研究内部能力和实施，这是开发品牌工具时要考虑的问题。出于发现，我们得出了一些关键事实，为战略铺平了道路。
We meet with internal teams to discover insights and trouble points. We process existing research and briefs, or commission research as needed. We also research internal capabilities and implementation, to be considered when developing brand tools. Out of discovery, we arrive at a handful of key truths which pave the way for strategy.
战略
我们对发现后的主要要点进行排序和重新排序，以得出简洁的品牌声明。我们考虑从目的和个性，到竞争格局和人口统计，再到资源和规模，以制定出执行该声明的明智方法。
We sort and re-sort our key takeaways from discovery to arrive at a succinct brand statement. We consider everything from purpose and personality, to competitive landscape and demographics, to resources and scale, in order to map out a smart way to execute on that statement.
品牌架构
我们为新品牌或不守规矩的品牌创建可用的层次结构。我们是专家，擅长进行复杂的输入，并创建可让品牌发展壮大的智能结构。
We create usable hierarchy for new or unruly brands. We’re experts at taking complex input and creating smart structures that allow brands to grow.
视觉识别
我们将所有的工作都赋予智慧和出色的美学。我们授权客户与消费者进行清晰的沟通。并且我们创建的身份是品牌个性的视觉表达。
We imbue all of our work with intelligence and great aesthetics. We empower our clients to communicate clearly with the consumer. And we create identities that are a visual expression of the brand personality.
写作
我们通过语言使品牌栩栩如生。我们创建体现品牌个性的语言系统。从文案撰写到标语。
We bring brands to life through language. We create language systems that embody a brand’s personality. From copywriting to tag-lines.
体验设计
我们帮助客户跨平台激活他们的品牌，帮助创建各种品牌声音表达。我们对复杂的技术约束进行纠缠以创造强大的体验。
We help clients activate their brands across platforms, helping to create a variety of expressions of the brand voice. We wrangle complex technical constraints to create powerful experiences.
艺术方向
形象通常是品牌的核心要素。我们将精妙的眼光投入到静态和实景拍摄中。
The image is often a core element of a brand. We bring our refined eye to shooting, both stills and live action.